An introduction to social media, and a useful overview for those already involved, putting social media firmly in the context of the modern time-poor, cash-poor business wanting to raise their profile, market share, and revenue. No technical knowledge required.

What the course will cover:

• The Social Media Landscape for Business
• Return on investment for social media
• The REACH model: Reach, Engage, Amplify, Convert, Hold
• Small business case studies, costings & best practice
• Online branding, digital identity and reputation management
• Planning your social media strategy – your key brand messages & your online presence

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Your trainer:

Liz Cable is Head of Social Media for award winning marketing agency Twenty Six Digital, and MD of Reach Further, a social media training and e-learning consultancy. She has been running successful online communities for over fifteen years, and has won awards for her online training courses, including a mention in the House of Parliament, and a feature on "Tomorrow's World". She currently works with universities and business incubators across the UK providing organisations and individuals with the skills needed to gain competitive advantage through the social web. Liz and her team of social media enthusiasts will deliver these workshops to ensure you are getting the best information taught by professional trainers, who are passionate about their subject, and who know how to transfer their skills to you.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:

http://www.enhancementfund.co.uk/single-business-application/sba-overview.asp